What is sales?

What is sales?

Let’s redefine the skewed perception of sales. Everyone does it, no one talks about it. Sometimes you don’t even know when you’re doing it. I’ll let the cat out of the bag: If you’re doing business, you are in the business of selling! Repeat after me. Everything...
Paving the Way for Sales in Education

Paving the Way for Sales in Education

Craig Wortmann, Professor of Entrepreneurship at the University of Chicago’s Booth School of Business, explains the importance of sales in entrepreneurial education. I recently sat down with Craig Wortmann, CEO of The Sales Engine, author of What’s Your Story? and...