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Forget the TAM and Focus on Customer Segments

Let me jump straight to it: Happy customers love to talk and will do your marketing for you. It’s as simple as that. You just need to find those key customers in the early days of building your business and let them do the work. How? If you forget about the total...

How to Convert Your First Customers @ Launch Academy

Featured, Podcasts & Videos

Whitney Sales, Managing Partner at Forum Ventures speaks with the Launch team about Early Stage GTM and How to Convert Your First Customers.

How to Unlock Your Sales and Go-to-Market Strategy with Whitney Sales

Featured, Entrepreneurial Sales, Training

Whitney Sales from Forum Ventures Ventures provides tactical advice and strategies for tackling your go-to-market strategy.

SaaStr Podcast #069: Whitney Sales, VP of Sales @ TalentIQ Shares 5 Key Criteria for Founders to Consider Before Selling

Featured, Podcasts & Videos, Sales Strategy

Welcome to Episode 69! Whitney Sales is the VP of Sales at TalentIQ Technologies, and has been involved in bringing products to market and managing high growth sales teams for over a decade. She is the creator of the Sales Method, a strategic framework for launching...

Forum Ventures GP Whitney Sales explains how to close deals during covid

by Whitney Sales | Nov 9, 2020

In March and April, it felt like the whole world went on pause. Consumers stayed at home and businesses stopped spending. For tech companies across...

How to Leverage the Logrolling Negotiation Technique to Accelerate Sales Deals

by Whitney Sales | Oct 9, 2020

Consider the negotiations we see on tv and in films. Typically, they revolve around dollars and cents, with one party sliding a piece of folded...