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Forget the TAM and Focus on Customer Segments
Let me jump straight to it: Happy customers love to talk and will do your marketing for you. It’s as simple as that. You just need to find those key customers in the early days of building your business and let them do the work. How? If you forget about the total...
How to Convert Your First Customers @ Launch Academy
Whitney Sales, Managing Partner at Forum Ventures speaks with the Launch team about Early Stage GTM and How to Convert Your First Customers.
How to Unlock Your Sales and Go-to-Market Strategy with Whitney Sales
Featured, Entrepreneurial Sales, Training
Whitney Sales from Forum Ventures Ventures provides tactical advice and strategies for tackling your go-to-market strategy.
SaaStr Podcast #069: Whitney Sales, VP of Sales @ TalentIQ Shares 5 Key Criteria for Founders to Consider Before Selling
Featured, Podcasts & Videos, Sales Strategy
Welcome to Episode 69! Whitney Sales is the VP of Sales at TalentIQ Technologies, and has been involved in bringing products to market and managing high growth sales teams for over a decade. She is the creator of the Sales Method, a strategic framework for launching...
Five Tips for Extending Runway Using Working Capital
by Whitney Sales | Nov 17, 2023
If you’re a founder or sales leader you’ve inevitably heard...
170+ Women in Sales Share Their Career-Defining Aha Moment
by Whitney Sales | Oct 8, 2021
170+ Women in Sales Share Their Career-Defining Aha Moment
Download TSM Qualification Meeting Outline & Deck
by Whitney Sales | Sep 14, 2021
Learn how to structure a qualification call, create goals and visual story telling with this free download.
Fireside Chat with Whitney Sales
by Whitney Sales | Sep 14, 2021
we are so excited to be hosting a fireside chat with Whitney Sales, General Partner at Forum Ventures. We will be diving into fundraising as a female founder, growing a startup, and diversity and inclusion in entrepreneurship.
How to close SaaS Deals during COVID
by Whitney Sales | Sep 14, 2021
Startups have to move fast for survival, but larger corporations have to move fast for survival as well these days.
Startup Mindset
by Whitney Sales | Sep 13, 2021
Sales are like oxygen for early-stage startups. They can’t succeed without it. Whitney has 10+ years of startup experience and founded the sales method.
5 Tips for writing an effective early stage Job Rec
by Whitney Sales | Jul 1, 2021
Attracting top talent is hard regardless of the stage of your company, but as an early stage B2B SaaS startup startup it can feel near impossible.
Turning obstacles into opportunities, there’s no challenge Whitney Sales can’t overcome.
by Whitney Sales | Apr 14, 2021
The passion and drive she displays so clearly has allowed her to pave her own path, even with the curve balls life can throw. It certainly was no easy task, but despite uncertainty and challenges along the way, Whitney Sales has built a thriving system for success.
From Contract to Close: How to Navigate the Contract to Close as an Early Stage Startup
by Whitney Sales | Mar 11, 2021
Learn the steps you need to take to navigate the contract to close as an early stage startup
3 Tips to Improve your Negotiations for your early stage startups
by Whitney Sales | Mar 11, 2021
Learn the top 3 tips to improve your negotiations for your early stage startups.
How to build a proposal strategy for early stage B2B Saas startups
by Whitney Sales | Mar 11, 2021
Learn how you can craft the perfect proposal strategy for your early stage B2B saas startups by The Sales Method
Stakeholder Meetings & Sales Deck for an Early Stage Startup – Explained
by Whitney Sales | Mar 11, 2021
Get an in-depth explanation about the stakeholder meeting and sales decks for an early stage startup
Qualifying Call & Send Deck for Early Stage Startups
by Whitney Sales | Mar 11, 2021
Learn how to do a qualifying call and create a send deck for early stage startups
Thinking like a Revenue Operations Leader
by Whitney Sales | Feb 11, 2021
This week, we’re excited to bring you an exclusive interview on everything revenue operations with Saad Shaikh, an old timer in the revops space, despite being in his 30s, and the Head of Revenue Operations at BigPanda.
How to Catch A Big Fish: Unpacking Selling to Enterprise for Startups and Small Businesses
by Whitney Sales | Feb 11, 2021
Making your first sale to a big customer is never easy, especially in the current environment. You have to find and get in touch with a company to take a bet on your vision and start-up by opening their checkbooks and giving you their brand’s stamp of approval.
Sales Disruptors: The Art of Generating Early Sales
by Whitney Sales | Jan 27, 2021
Whitney Sales, the creator of The Sales Method and General Partner at Forum Ventures, broke into the world of venture capital by chance. After working in sales for companies over the years, Sales discovered her true passion lay in working with founders.
Onboarding your First SDR
by Whitney Sales | Jan 21, 2021
In this article, we’ll discuss the onboarding process for your first SDR hire. Make sure to check out the other two related posts.
Interviewing Your First SDR/BDA
by Whitney Sales | Jan 20, 2021
Scoring, Screening, and Everything In Between In our last...
How to hire your first Outbound SDR/BDA
by Whitney Sales | Jan 18, 2021
If you’re thinking about hiring an SDR/BDA, this article is the first in a series that will walk you through the end-to-end process to set you and your new SDR/BDA hire up for success.
A discussion on Seed funding and more with Whitney on Gaper
by Whitney Sales | Jan 18, 2021
A discussion on Seed funding and more with Whitney on Gaper
Top 5 Reasons To Consider Creating a Revenue Operations Team
by Whitney Sales | Nov 24, 2020
Top 5 reasons why your startup should be creating a revenue operations team.
Forum Ventures GP Whitney Sales explains how to close deals during covid
by Whitney Sales | Nov 9, 2020
In March and April, it felt like the whole world went on pause....
Winning the VC Fundraising Game
by Whitney Sales | Oct 29, 2020
Learn what you have to do to improve your start-up VC fundraising game.
Negotiating With The “Non-Negotiable”
by Whitney Sales | Oct 29, 2020
4 Ways for Adapting your Go-To-Market to COVID-19
by Whitney Sales | Oct 28, 2020
COVID-19 has changed the way organizations function in a number of ways forever. Here is a guide to adapting your Go-To-Market strategy to COVID.
An End-to-End Guide To Setting Up Your Advisor Network
by Whitney Sales | Oct 15, 2020
A great network of advisors can accelerate the trajectory of...
How to keep communicating, collaborating and innovating as we shift to a new remote working world
by Whitney Sales | Oct 9, 2020
Seven months ago, you would have been hard pressed to find an...
How to Get Started With Sales as a Startup Founder
by Whitney Sales | Oct 9, 2020
Whitney Sales is a startup sales expert and coach based in San...
How to Leverage the Logrolling Negotiation Technique to Accelerate Sales Deals
by Whitney Sales | Oct 9, 2020
Consider the negotiations we see on tv and in films. Typically,...
What is sales?
by Whitney Sales | Oct 9, 2020
Sales? Everyone does it, no one talks about it. Sometimes you don’t even know when you’re doing it. I’ll let the cat out of the bag: If you’re doing business, you are in the business of selling!
Paving the Way for Sales in Education
by Whitney Sales | Oct 9, 2020
Craig Wortmann, Professor of Entrepreneurship at the University...
Founder Selling Fundaments
by Whitney Sales | Oct 9, 2020
“Develop your dreams. Advertise your goals. Execute your plan....
An interview with Hiroshi Wald of Austral Capital and cofounder of Geek Camp Chile
by Whitney Sales | Oct 9, 2020
Last year, I had the pleasure of meeting Hiroshi Wald, Managing...
647 Top Female Sales Practitioners For Your Next Panel, Presentation, or Podcast
by Whitney Sales | Oct 9, 2020
When it comes time to book a speaker for your next panel,...
28 Influential Sales Pros To Follow On Social Media
by Whitney Sales | Oct 9, 2020
The world of sales is constantly changing. To keep up with this rapid transformation, we’ve curated a list of 28 pros who’re influencing the future of sales.
Pathways to Progress for Women Entrepreneurs
by Whitney Sales | Oct 9, 2020
When we look at the challenges women face in entrepreneurship...
Five New Software Stocks: Why Investors Love Some and Hate Others
by Whitney Sales | Oct 9, 2020
Five enterprise software companies are going public this month,...
Start-up bootcamp Forum Ventures raised $7 million to find the next Salesforce, Cisco or Box
by Whitney Sales | Oct 9, 2020
A bootcamp just for business software start-ups, Forum...
Let the Sales Begin – Driving Revenue in your First Year of Selling
by Whitney Sales | Oct 9, 2020
Sales is the life blood of any new company that has reached...
Decoding Early-Stage Sales with Forum Ventures
by Whitney Sales | Oct 9, 2020
From identifying your ideal customer profiles to...
Scaling Your Back-To-Market Strategy
by Whitney Sales | Oct 9, 2020
Sales and Marketing organizations using old Go-To-Market (G2M) strategies are having a sobering realization that what worked previously won’t work now.
EmpowerB2B: How PMS can use the sales method to scale B2B revenue
by Whitney Sales | Oct 9, 2020
the point of this talk specifically to look at in your early stage, go to market, focusing on the customers that are most like most likely to buy your product and how do you actually find them and then selling to them and focusing there
sE833: Crushing Customer Acquisition
by Whitney Sales | Oct 9, 2020
Crushing Customer Acquisition: Andy Artz, Social Capital...
Building effective SaaS sales teams at Startup Playbook Ep088
by Whitney Sales | Oct 9, 2020
Forum Ventures is a 4 month accelerator program that invests...
The RiseHer Podcast
by Whitney Sales | Oct 9, 2020
Whitney has 10+ years of startup sales experience and is the...
90% of Your Job is Selling with Whitney Sales
by Whitney Sales | Oct 9, 2020
Why Forum Ventures requires a technical founder and product-minded executive on-board for startups they back
Kick-starting Sales: Getting to your first $1M
by Whitney Sales | Oct 9, 2020
Scaling success is not purely about numbers or size. It...
Preparing for your First Fundraise @ GSVLabs
by Whitney Sales | Oct 9, 2020
As a first time founder, your first fundraise is full of...
Live at SUP-X w/ Whitney Sales
by Whitney Sales | Oct 9, 2020
Forum Ventures was one of the first SaaS focused accelerators...
Forget the TAM and Focus on Customer Segments
by Whitney Sales | Oct 9, 2020
Let me jump straight to it: Happy customers love to talk and...
How to Convert Your First Customers @ Launch Academy
by Whitney Sales | Oct 9, 2020
Whitney Sales, Managing Partner at Forum Ventures speaks with the Launch team about Early Stage GTM and How to Convert Your First Customers.
How to Unlock Your Sales and Go-to-Market Strategy with Whitney Sales
by Whitney Sales | Oct 9, 2020
Whitney Sales from Forum Ventures Ventures provides tactical advice and strategies for tackling your go-to-market strategy.
How to Learn Your Customer’s Sales Language – Whitney Sales
by Whitney Sales | Sep 20, 2020
Are you speaking the same sales language as your customer? Are...
SaaStr Podcast #069: Whitney Sales, VP of Sales @ TalentIQ Shares 5 Key Criteria for Founders to Consider Before Selling
by Whitney Sales | Sep 20, 2020
Welcome to Episode 69! Whitney Sales is the VP of Sales at...
‘The Operators’: Forum Ventures partner Whitney Sales and Docsend Russ Heddlesten on how to grow your sales strategy
by Whitney Sales | Sep 20, 2020
Welcome to this transcribed edition of The Operators....
The stories you must tell to sell
by Whitney Sales | Sep 20, 2020
Whitney Sales is a sales pro whose last name is literally…well,...
S4S Interview: Startup Sales Strategy
by Whitney Sales | Sep 6, 2020
I’ve always loved the idea of building something from the ground up, and sales encompasses that in so many ways. However, I didn’t know sales was my passion until I spent two years working at a law firm focusing on patent law and learned a lot – that law was not for me.
Sales-market Fit Course
by Whitney Sales | Sep 6, 2020
Whitney Sales has been at the helm of some of the nation’s fastest growing tech companies and developed her own sales framework to help founders and startups figure out how to tackle early and long term selling.
3 Frameworks to Kick-start Sales
by Whitney Sales | Sep 6, 2020
There can be a mystery to sales at the earliest stages of a startup. Wise counsel on building a strong sales deck or designing sales onboarding exists, but when it’s just an impassioned founder or salesperson drumming up leads pre-launch, advice is often ambiguous and reduced to flexing a “go get ‘em” attitude
Service Rocket Ep. 64 | Whitney Sales Explains Why Founders Must Love Selling
by Whitney Sales | Jul 20, 2020
Founders know that to have success, they need to sell — a lot....
SaaS Insider Podcast: Growing and selling in new markets
by Whitney Sales | Mar 15, 2020
The world of sales has transformed in many exciting and inspiring ways: Forget the sleazy salesman stereotype you are used to, today sales success is all about making meaningful connections with clients.
Diagnosing & Trouble shooting sales as an early stage founder
by Whitney Sales | Feb 16, 2020
As a startup mentor, I’m introduced to a number of companies...
Step 4: A founders guide to pricing your product
by Whitney Sales | Feb 15, 2020
We hear about the challenges of pricing over and over again...
4 costly mistakes first time founders make in sales
by Whitney Sales | Jan 27, 2020
Founders are busy. Really busy. You don’t have enough minutes...
Step 3: Product Position & Distribution
by Whitney Sales | Jan 26, 2020
Company and product positioning is a vital step in the...
Step 1 & 2: Building a sales strategy from scratch
by Whitney Sales | Jan 25, 2020
Identifying target markets and internal contacts Are you a...
Being a female CEO in Silicon Valley
by Whitney Sales | Jan 18, 2020
Last night, female CEO's got real on the struggles of creating,...
Early days of Hootsuite’s sales team
by Whitney Sales | Jan 16, 2020
How Steve Johnson, CRO of Hootsuite, grew the Customer Success...
Build successful partnerships as a startup
by Whitney Sales | Jan 15, 2020
Startup-Corporate Partnership: Wanelo and Nordstrom reinvent...
THE ART OF ASKING
by Whitney Sales | Dec 15, 2014
“If you don’t go after what you want, you’ll never have it. If...