Are you speaking the same sales language as your customer? Are you sure?
To truly understand a prospect’s language, you need to understand their unique context, according to Whitney Sales (yes, that’s her real name), General Partner at Forum Ventures Ventures and creator of The Sales Method.
WHAT DOES SPEAKING YOUR CUSTOMER’S SALES LANGUAGE MEAN?
“It means talking about your product in a way that allows your customer to provide their mental context around it,” says Sales. “It’s the wording and phrasing that they would use to describe the problem that they’re trying to solve, and how your solution fits into that.”