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Forget the TAM and Focus on Customer Segments
Let me jump straight to it: Happy customers love to talk and will do your marketing for you. It’s as simple as that. You just need to find those key customers in the early days of building your business and let them do the work. How? If you forget about the total...
How to Convert Your First Customers @ Launch Academy
Whitney Sales, Managing Partner at Acceleprise speaks with the Launch team about Early Stage GTM and How to Convert Your First Customers.
How to Unlock Your Sales and Go-to-Market Strategy with Whitney Sales
Whitney Sales from Acceleprise Ventures provides tactical advice and strategies for tackling your go-to-market strategy.
SaaStr Podcast #069: Whitney Sales, VP of Sales @ TalentIQ Shares 5 Key Criteria for Founders to Consider Before Selling
Featured, Podcasts & Videos, Sales Strategy
Welcome to Episode 69! Whitney Sales is the VP of Sales at TalentIQ Technologies, and has been involved in bringing products to market and managing high growth sales teams for over a decade. She is the creator of the Sales Method, a strategic framework for launching...
Thinking like a Revenue Operations Leader
by Whitney Sales | Feb 11, 2021
Saad Shaikh, BigPanda TLDR: Revenue Operations operationalizes the go-to-market (GTM) organization. Revenue Operations hires should be efficient...
How to Catch A Big Fish: Unpacking Selling to Enterprise for Startups and Small Businesses
by Whitney Sales | Feb 11, 2021
Making your first sale to a big customer is never easy, especially in the current environment. You have to find and get in touch with a company to...
Sales Disruptors: The Art of Generating Early Sales
by Whitney Sales | Jan 27, 2021
Whitney Sales, the creator of The Sales Method and General Partner at Acceleprise, broke into the world of venture capital by chance. After working...
Onboarding your First SDR
by Whitney Sales | Jan 21, 2021
We’re back with our final post from our hiring and onboarding your first Sales Development Representative (SDR) / Business Development Assoc (BDA)...
Interviewing Your First SDR/BDA
by Whitney Sales | Jan 20, 2021
Scoring, Screening, and Everything In Between In our last article, “How to Hire Your First Outbound SDR/BDA” we acknowledge that there will come a...
How to hire your first Outbound SDR/BDA
by Whitney Sales | Jan 18, 2021
When, Creating a Job Rec, and How to Evaluate Resumes If you’re thinking about hiring an SDR/BDA, this article is the first in a series that will...
A discussion on Seed funding and more with Whitney on Gaper
by Whitney Sales | Jan 18, 2021
Listen to the latest podcast
Top 5 Reasons To Consider Creating a Revenue Operations Team
by Whitney Sales | Nov 24, 2020
Synopsis: The price point for fully online B2B purchases has increased over the last year An explosion of marketing, sales, and customer support...
Acceleprise GP Whitney Sales explains how to close deals during covid
by Whitney Sales | Nov 9, 2020
In March and April, it felt like the whole world went on pause. Consumers stayed at home and businesses stopped spending. For tech companies across...
Winning the VC Fundraising Game
by Whitney Sales | Oct 29, 2020
Secrets of raising venture capital from Sahil Mansuri, Cofounder + CEO of Bravado The day after closing a multi-million dollar seed round, sales...
Negotiating With The “Non-Negotiable”
by Whitney Sales | Oct 29, 2020
Adapting your Go-To-Market to COVID-19
by Whitney Sales | Oct 28, 2020
Sales in the Changing Digital-First Landscape of Buyer Behavior If your company was selling a product priced at over 60K, the average sales process...
An End-to-End Guide To Setting Up Your Advisor Network
by Whitney Sales | Oct 15, 2020
A great network of advisors can accelerate the trajectory of your startup. They not only open doors, they provide unique insights, lend credibility,...
How to keep communicating, collaborating and innovating as we shift to a new remote working world
by Whitney Sales | Oct 9, 2020
Seven months ago, you would have been hard pressed to find an enterprise willing to seriously consider remote work as their labor model. Fast...
How to Get Started With Sales as a Startup Founder
by Whitney Sales | Oct 9, 2020
Whitney Sales is a startup sales expert and coach based in San Francisco. She took the time to talk about the do's and dont's of sales in a startup...
How to Leverage the Logrolling Negotiation Technique to Accelerate Sales Deals
by Whitney Sales | Oct 9, 2020
Consider the negotiations we see on tv and in films. Typically, they revolve around dollars and cents, with one party sliding a piece of folded...
What is sales?
by Whitney Sales | Oct 9, 2020
Let's redefine the skewed perception of sales. Everyone does it, no one talks about it. Sometimes you don’t even know when you’re doing it. I’ll let...
Paving the Way for Sales in Education
by Whitney Sales | Oct 9, 2020
Craig Wortmann, Professor of Entrepreneurship at the University of Chicago’s Booth School of Business, explains the importance of sales in...
Founder Selling Fundaments
by Whitney Sales | Oct 9, 2020
“Develop your dreams. Advertise your goals. Execute your plan. Close the sale.” Michael Dooley You’d be surprised how often the last part of this...
An interview with Hiroshi Wald of Austral Capital and cofounder of Geek Camp Chile
by Whitney Sales | Oct 9, 2020
Last year, I had the pleasure of meeting Hiroshi Wald, Managing Director at Austral Capital and co-founder of Geek Camp. Wald specializes in...
647 Top Female Sales Practitioners For Your Next Panel, Presentation, or Podcast
by Whitney Sales | Oct 9, 2020
When it comes time to book a speaker for your next panel, presentation, or podcast there’s a lot to consider. Every detail is important, but here’s...
28 Influential Sales Pros To Follow On Social Media
by Whitney Sales | Oct 9, 2020
The world of sales is constantly changing. To keep up with this rapid transformation, we’ve curated a list of 28 pros who’re influencing the future...
Pathways to Progress for Women Entrepreneurs
by Whitney Sales | Oct 9, 2020
When we look at the challenges women face in entrepreneurship today, the discussion often involves the tech sector as a whole. This misses a deeper...
Five New Software Stocks: Why Investors Love Some and Hate Others
by Whitney Sales | Oct 9, 2020
Five enterprise software companies are going public this month, cashing in on the sector’s enormous popularity with investors. But while investors...
Start-up bootcamp Acceleprise raised $7 million to find the next Salesforce, Cisco or Box
by Whitney Sales | Oct 9, 2020
A bootcamp just for business software start-ups, Acceleprise, has closed a fresh $7 million fund. The firm also recently hired a new General...
Let the Sales Begin – Driving Revenue in your First Year of Selling
by Whitney Sales | Oct 9, 2020
Sales is the life blood of any new company that has reached product market fit. It is a tool people use everyday, but we don't see what we're doing...
Decoding Early-Stage Sales with Acceleprise Ventures
by Whitney Sales | Oct 9, 2020
From identifying your ideal customer profiles to selecting marketing channels, positioning your product correctly, and optimizing sales...
Scaling Your Back-To-Market Strategy
by Whitney Sales | Oct 9, 2020
Sales and Marketing organizations using old Go-To-Market (G2M) strategies are having a sobering realization that what worked previously won’t work...
EmpowerB2B: How PMS can use the sales method to scale B2B revenue
by Whitney Sales | Oct 9, 2020
the point of this talk specifically to look at in your early stage, go to market, focusing on the customers that are most like most likely to buy...
sE833: Crushing Customer Acquisition
by Whitney Sales | Oct 9, 2020
Crushing Customer Acquisition: Andy Artz, Social Capital explains how to think about your funnel like an investor ("If Warren Buffet Were a...
Building effective SaaS sales teams at Startup Playbook Ep088
by Whitney Sales | Oct 9, 2020
Acceleprise is a 4 month accelerator program that invests $75,000 for 7.5% equity into the most promising B2B or Enterprise SaaS companies. The core...
The RiseHer Podcast
by Whitney Sales | Oct 9, 2020
Whitney has 10+ years of startup sales experience and is the founder of The Sales Method, a consultancy that helps startups identify target markets,...
90% of Your Job is Selling with Whitney Sales
by Whitney Sales | Oct 9, 2020
How Whitney got started working in sales for startup LoopNet and found continued success working with Inc. 5000 companies Whitney's background in...
Kick-starting Sales: Getting to your first $1M
by Whitney Sales | Oct 9, 2020
Scaling success is not purely about numbers or size. It is about how to drive the right mindset, practices and behaviors for your sales...
Preparing for your First Fundraise @ GSVLabs
by Whitney Sales | Oct 9, 2020
As a first time founder, your first fundraise is full of unknowns. There is a lot of misinformation full of stories of rounds coming together in...
Live at SUP-X w/ Whitney Sales
by Whitney Sales | Oct 9, 2020
Acceleprise was one of the first SaaS focused accelerators in the United States. Originally founded in Washington DC in 2012, we moved to San...
Forget the TAM and Focus on Customer Segments
by Whitney Sales | Oct 9, 2020
Let me jump straight to it: Happy customers love to talk and will do your marketing for you. It’s as simple as that. You just need to find those key...
How to Convert Your First Customers @ Launch Academy
by Whitney Sales | Oct 9, 2020
Whitney Sales, Managing Partner at Acceleprise speaks with the Launch team about Early Stage GTM and How to Convert Your First Customers.
How to Unlock Your Sales and Go-to-Market Strategy with Whitney Sales
by Whitney Sales | Oct 9, 2020
How to Learn Your Customer’s Sales Language – Whitney Sales
by Whitney Sales | Sep 20, 2020
Are you speaking the same sales language as your customer? Are you sure? To truly understand a prospect’s language, you need to understand their...
SaaStr Podcast #069: Whitney Sales, VP of Sales @ TalentIQ Shares 5 Key Criteria for Founders to Consider Before Selling
by Whitney Sales | Sep 20, 2020
Welcome to Episode 69! Whitney Sales is the VP of Sales at TalentIQ Technologies, and has been involved in bringing products to market and managing...
‘The Operators’: Acceleprise partner Whitney Sales and Docsend Russ Heddlesten on how to grow your sales strategy
by Whitney Sales | Sep 20, 2020
Welcome to this transcribed edition of The Operators. TechCrunch is beginning to publish podcasts from industry experts, with transcriptions...
The stories you must tell to sell
by Whitney Sales | Sep 20, 2020
Whitney Sales is a sales pro whose last name is literally…well, Sales. While it might seem like a goofy coincidence, it’s not an irony that she lets...
S4S Interview: Startup Sales Strategy
by Whitney Sales | Sep 6, 2020
Jorge: How did you get into sales? Whitney: I’ve always loved the idea of building something from the ground up, and sales encompasses that in so...
Sales-market Fit Course
by Whitney Sales | Sep 6, 2020
Whitney Sales has been at the helm of some of the nation's fastest growing tech companies and developed her own sales framework to help founders and...
3 Frameworks to Kick-start Sales
by Whitney Sales | Sep 6, 2020
There can be a mystery to sales at the earliest stages of a startup. Wise counsel on building a strong sales deck or designing sales...
Service Rocket Ep. 64 | Whitney Sales Explains Why Founders Must Love Selling
by Whitney Sales | Jul 20, 2020
Founders know that to have success, they need to sell — a lot. And quickly. Which is why their first hire is usually a salesperson. They want an...
SaaS Insider Podcast: Growing and selling in new markets
by Whitney Sales | Mar 15, 2020
The world of sales has transformed in many exciting and inspiring ways: Forget the sleazy salesman stereotype you are used to, today sales success...
Diagnosing & Trouble shooting sales as an early stage founder
by Whitney Sales | Feb 16, 2020
As a startup mentor, I’m introduced to a number of companies with ‘sales’ problems. To get to the root of these problems, I always ask the same...
Step 4: A founders guide to pricing your product
by Whitney Sales | Feb 15, 2020
We hear about the challenges of pricing over and over again when talking to clients. There’s the concern of pricing too high and losing a customer,...
4 costly mistakes first time founders make in sales
by Whitney Sales | Jan 27, 2020
Founders are busy. Really busy. You don’t have enough minutes in a day to get through your to-do list so it’s easy to skim by when it comes to...
Step 3: Product Position & Distribution
by Whitney Sales | Jan 26, 2020
Company and product positioning is a vital step in the formation of your sales and distribution strategy. While marketing and sales differ in many...
Step 1 & 2: Building a sales strategy from scratch
by Whitney Sales | Jan 25, 2020
Identifying target markets and internal contacts Are you a founder wondering how to start building out your sales strategy? Drowning in information...
Being a female CEO in Silicon Valley
by Whitney Sales | Jan 18, 2020
Last night, female CEO's got real on the struggles of creating, running and scaling companies. While they share many of the same challenges of their...
Early days of Hootsuite’s sales team
by Whitney Sales | Jan 16, 2020
How Steve Johnson, CRO of Hootsuite, grew the Customer Success and Sales team from a 5 to a 300 person organization using Vision-Based Several...
Build successful partnerships as a startup
by Whitney Sales | Jan 15, 2020
Startup-Corporate Partnership: Wanelo and Nordstrom reinvent E-shopping Last year, Wanelo, the social shopping platform for young females...
THE ART OF ASKING
by Whitney Sales | Dec 15, 2014
“If you don’t go after what you want, you’ll never have it. If you don’t ask, the answer is always no. If you don’t step forward, you’re always in...