The stories you must tell to sell

by Whitney Sales

Whitney Sales is a sales pro whose last name is literally…well, Sales. While it might seem like a goofy coincidence, it’s not an irony that she lets go unused. It’s actually an easy ice-breaking joke that loosens up most rooms she’s in. From that starting point, she’s been able to develop strong customer relationships, command the attention of prospects in meetings and yes, close sales. Big ones. In fact, Sales has helped four companies enter the Inc. 5000 Fastest Growing Companies List, from LoopNet to Meltwater to SpringAhead. At the photography equipment retailer Joby, Sales scaled the company from a few hundred thousand in revenue to $9 million a year. She’s now a general partner at Acceleprise ventures and mentors startups for Stanford University’s StartX and Alchemist Accelerator.

Featured Resources

What is sales?

Let's redefine the skewed perception of sales. Everyone does it, no one talks about it. Sometimes you don’t even know when you’re doing it. I’ll let the cat out of the bag: If you’re doing business, you are in the business of selling! Repeat after me. Everything is a...

read more

More Content Like This

What is sales?

Let's redefine the skewed perception of sales. Everyone does it, no one talks about it. Sometimes you don’t even know when you’re doing it. I’ll let the cat out of the bag: If you’re doing business, you are in the business of selling! Repeat after me. Everything is a...

read more

Paving the Way for Sales in Education

Craig Wortmann, Professor of Entrepreneurship at the University of Chicago’s Booth School of Business, explains the importance of sales in entrepreneurial education. I recently sat down with Craig Wortmann, CEO of The Sales Engine, author of What’s Your Story? and...

read more

Founder Selling Fundaments

“Develop your dreams. Advertise your goals. Execute your plan. Close the sale.” Michael Dooley You’d be surprised how often the last part of this equation is missed by founders, closing the sale. In exchanges with employees, investors, influencers, and potential...

read more